Technology initiatives have become mission-critical in most organizations today. However, relying solely on internal teams for tech decisions has pitfalls. External advisors provide invaluable perspective to balance biases. Sheila Willis, sales executive at BeCloud, notes external experts bring objectivity to identify blind spots and overlooked solutions.
The Need for an Outside View
Leaders often lean on internal staff to guide technology decisions. But proximity can limit objectivity. When plans get shaped by ingrained assumptions, the outside view balances biases.
Consider companies rolling out new software across the organization. Internal teams might lack customer empathy after being removed from frontlines. External specialists interact daily with clients across industries, bringing valuable end-user insights.
For infrastructure moves like cloud adoption, insider tendencies toward the status quo may downplay challenges. Third-party experts witness common pitfalls firsthand when assisting other migrations.
Startups built fully by internal founders also face risks. Limited diversity of thought can blindside teams. Experienced advisors draw perspective from seeing hundreds of launches.
Reducing Ingrained Biases
Familiarity breeds assumptions. Teams embedded within an organization for years accumulate biases that limit objectivity:
Confirmation Bias - Defaulting to historical norms versus considering alternate solutions
** sunk Cost Fallacy** - Justifying continuing programs already heavily invested in
Not Invented Here - Dismissing ideas not organically conceived internally
Recency Bias - Letting recent events overweight longer-term patterns
External specialists without embedded biases can spot where these faulty mental shortcuts may encroach on decisions. An outside perspective questions assumptions and brings enhanced critical thinking.
Uncovering Overlooked Risks and Opportunities
Beyond balancing biases, objective external advisors also identify risks overlooked or deprioritized by internal teams.
For example, cybersecurity gaps may not raise alarms internally if no attacks have occurred yet. But independent audits highlight vulnerabilities before they become exploits.
Or insiders might downplay technical debt and patchwork systems since they contributed to building them. External review spots inefficiencies and upgrade needs.
In contrast, internal teams often lack awareness of leading innovations shaping their industry. Specialist advisors have cross-industry exposure to uncover modern solutions not on insider radars.
Fielding Specialized Expertise
Certain technology initiatives require skills not found internally, especially at smaller companies or startups. Augmenting teams with niche experts prevents capability gaps:
Cloud Architects - Design optimal cloud infrastructures and migration strategies leveraging experience from hundreds of deployments.
Automation Consultants - Pinpoint use cases to drive efficiency gains via proven frameworks and technical integration know-how.
Data Scientists - Apply advanced analytics and modeling techniques to extract insights from complex datasets.
Cybersecurity Specialists - Evaluate systems end-to-end to identify vulnerabilities and recommend control improvements per best practices.
Asking the Right Strategic Questions
Seasoned external advisors also bring value through provocative questioning. Getting leaders to re-examine fundamental assumptions can lead to reimagined solutions.
- How could this technology shape our customer experience and culture?
- If we designed our operations today from scratch, what would they look like?
- What innovations could completely disrupt our business model in the next 5-10 years?
- How are leading organizations in other industries leveraging these capabilities?
- What technical debt needs addressing to enable future agility and innovation?
- What role should modernization play in our growth strategy?
Maintaining Constructive Collaboration
Integrating external expertise requires thoughtful change management for constructive collaboration:
Define clear scopes - Limit external oversight to targeted initiatives to avoid perceived organizational oversight
Champion internal/external pairing - Have advisors partner directly with internal teams to enable knowledge sharing
Ensure transparency - Maintain open communication on advisor recommendations and rationale
Develop shared success measures - Align internal and external teams on project milestones and outcomes
Capture learnings centrally - Synthesize findings to spread insights across the organization
Build transferable capabilities - Coach internal staff to implement recommendations to own solutions long-term
Gaining an Outsider's Perspective
Technology initiatives often represent some of the highest-stakes investments an organization undertakes. But proximity can limit internal team objectivity. Leaders who supplement insider viewpoints with external expertise access the benefits of greater objectivity, bias balance, risk insight, specialized skills, and strategic questioning.
While internal capabilities drive day-to-day operations, the outside perspective is indispensable for major strategic moves. With a blended approach, leaders gain the best of both worlds to drive informed technology transformation.